Our campers experienced their first full day of camp today! The campers got a chance to learn about the skill sets an entrepreneur must have to succeed, and they came up with their business ideas for camp!
Campers got the chance to meet with Meg Goddard, the owner of FreshStart, which provides care packages to international students who are about to start college in the U.S. Goddard is a student at Columbia College, and her business idea came from her own personal experience. She is originally from England, and when she first arrived to the U.S., she didn’t have all the essential items that she needed, and she didn’t know where to get them. With her business, she intends on providing international students with the products that could be difficult for them to find. More information about her business can be found at: http://freshstartus.org/.
Meg Goddard, the owner of FreshStart, talks with campers about how her business began.
During her talk, Goddard advised campers to accept failure, and she told them that they shouldn’t be afraid to fail. Also, she told campers that they should be willing to change their original idea if the change will benefit the business. When Goddard first started her business, she wanted to market to every college student, but after thinking about her target customer, she narrowed it down to international students.
After Goddard’s talk, she was followed by Dustin and Austin Stanton, the owners of Stanton Brothers Eggs, the largest free-range chicken egg farm in the U.S. The brothers operate their farm out of Centralia, Missouri, and Dustin started the business when he was six. The business started with six chickens, but over the years, it has grown to having over 16,000 chickens.
The brothers sell to Lucky’s Market, Hy-Vee, Schnucks and many other grocery stores in Missouri. They also sell eggs in St. Louis and Jefferson City, and they frequently sell eggs in farmers’ markets.
During their talk, the brothers advised the campers to focus on building their business brand. For Dustin and Austin, they have company colors (orange and blue), and whenever they sell at farmers’ markets, they display a giant stuffed chicken on top of their tent to notify customers of their location. Their business has relied on word-of-mouth advertising, and they feel they have learned more from their business than they originally believed.
Austin Stanton, left, and Dustin Stanton, right, explain their business model to campers.
The students got the chance to ask Goddard and the Stanton brothers questions about their businesses, and after these presentations, the campers got a quick lunch break!
After lunch, the campers got a tour of Mizzou’s campus! The first stop on the tour was the Mizzou Store in the Student Center, which is the main hub for Mizzou gear and textbooks. Michelle Froese, the marketing and public relations manager for Student & Auxiliary Services, met with the campers and gave them a tour of the store. She talked with them about the business side of the store and how the store decides on its product pricing. Campers had the chance to ask her questions about the store, and our campers enjoyed seeing an inside look at the Mizzou Store!
Michelle Frose, the marketing and public relations manager of Student & Auxiliary Services at Mizzou, talks with the campers about the business aspect of the Mizzou Store.
The second stop of the tour was Tiger Garden, an on-campus floral design shop. Campers met with Kim Martin, the manager and instructor at the shop, and Martin explained to the campers about how the shop works and makes a profit. Campers learned that most of the shop’s plants come from Colombia and Ecuador and that 20 percent of the shop’s yearly profit comes from sales on St. Valentine’s Day! Martin advised the students that being a business owner isn’t always the most fun job, but she said that with hard work and perseverance, the campers could succeed.
Kim Martin, manager and instructor at Tiger Garden, talks to campers about the main components of the flower design shop.
The final stop on the tour was the Craft Studio. On this stop of the tour, campers met with Kelsey Hammond, the coordinator of the Craft Studio, and received a tour of the studio. Hammond spoke with the campers about being open about their business ideas, and she encouraged campers to “fake it until you make it.” She advised the group to be confident and outgoing, and the campers enjoyed speaking with her!
Kelsey Hammond, the coordinator of the Craft Studio, talks to campers about the inner-workings of the studio.
After the tour, campers got the chance to think of a business idea that they will develop throughout camp. We’re going to learn their ideas as a surprise for now, but be assured that our campers have thought of great and original ideas! We’re very excited to see what will happen to these ideas as the campers develop them!
Before we say good-bye, I promised a camper that I’d include this picture on today’s blog, and to honor that, here’s the picture!
This picture was taken at the Mizzou Store, and the quote says, “Let these columns stand. Let them stand a thousand years.” The quote was said by Gideon F. Rothwell, the president of the Board of Curators at MU in the 1890s. During this time, the university was thinking about tearing down the columns on David R. Francis Quadrangle, and with the help of Rothwell’s quote, the columns remained standing.
That’s all we have for today, and thank you for following the blog! We look forward to all the amazing times that camp will bring in the next few days!